A year ago Blizzard announced that they were going to change the name of their online gaming service from Battle.net. Specifically they wanted to change it with Overwatch and its rise in popularity as Battle.net did not reflect the Blizzard brand very much. Well, turns out that fans were upset about them changing the name of the service they've used since 1996 and they've had to make some compromises.
In a recent blog post Blizzard explained what they were thinking directly. They knew it would be difficult because it had been around for so long, and so many players had grown attached to the service.
In the post they said, "Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too."
So what was their brilliant idea to make the name more brand friendly? Why to put their company name smack dab in front of it. That's right. Now it will be Blizzard Battle.net. However, that's mainly for use in print and logos so you can keep calling the service whatever you like.
Was this Blizzard caving to pressure from their fans? If it was, was it the right choice? Will adding Blizzard to the front in logos and when referring to the game in print help make it more brand friendly? I'm not sure, but the name wasn't a big deal to me. I just cared that they didn't make us go through all the crazy hoops Nintendo seems to want people to with chat in Splatoon.